With this project, my partner, Ana, and I decided to focus on a problem we found with in 24 Hour Fitness. A lot of people think that 24 Hour Fitness doesn’t care about their members, we wanted to prove that they actually care.
The campaign we came up with was designed to show that 24 Hour Fitness cares and wants to motivate their members by rewarding them for running the extra mile. 24 Hour Gym pairs up with Delta, and converts the extra mile you run, into miles to fly.
Partner: Ana Aguilar
The goal behind this class project re-brand was to update the design, make the brand more relatable and recognizable. Aretha's Beverages is a small, up-and-coming, family based beverage company in Little Rock, Arkansas.
This campaign is comprised of logo and package redesigns, a Snapchat filter, a Community event, print ads, and an out of home billboard.
For this project I wanted to focus on the things people used to love about BET. With that in mind, I wanted to showcase the old shows, music, and ideas.
In order to create this I redesigned the BET app, created an event similar to ones they used to have, and created print ads.
A Snapchat geo-filter I created for Philander Smith College's 2016 New Student Orientation Weekend. Which was live and used by the students that were participating in the activities.
With this filter I wanted to bring in elements of the school. I included the schools library and mascot. I created both the library and backpack vectors.
